New Take on Got Milk Campaign

Objective: Re-Examine the "Got Milk" campaigns and come up with a new way to engage the market of young adults on the topic of drinking milk well into their 20's. Execution: My focus was on the young adults who compete in athletics and who most need to remain strong to play at a high level. By going with an action graphic for two images it shows the athleticism each sport needs and that you need to be strong and healthy to be able to keep up with your opponents.